Investing in our people’s growth and development allows us to build a stronger and future-ready workforce that can adapt and thrive in a rapidly changing insurance landscape. – Dennis Tan, CEO, Prudential Singapore ”

IBF Golden Jubilee Inspire Award (2024)

Prudential Singapore

Company Profile

Driving workforce transformation

Through its partnerships with MAS and IBF, Prudential Singapore is dedicated to advancing skills development, cultivating talent and driving workforce transformation.

As customer and business needs evolve, Prudential ensures its people are prepared for the future. The company has actively upskilled and reskilled employees through WSG’s Career Conversion Programme (CCP) administered by IBF. It continues to collaborate with IBF to enhance skills in areas like sustainable finance and generative AI. Prudential also invests in talent development through initiatives such as the Finance Associate Management Scheme (FAMS) and Technology in Finance Immersion Programme (TFIP). It has engaged over 200 individuals across CCP, FAMS and TFIP.

Prudential places a strong emphasis on professional skills development for its financial representatives to ensure they provide knowledgeable advice to customers. Its commitment to industry excellence is reflected in its IBF-accredited induction programme and agency leader promotion programme, with over 90 per cent of representatives achieving at least IBF (Level 1) Certification. Through these initiatives and its collaboration with IBF, Prudential has been able to prepare its staff to navigate change and innovate.

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