The significant acceleration in the digital transformation of SMEs is a timely reminder of the importance of upskilling and transformation. Our customers will never stay still. Neither should we. As they evolve and be more digitally enabled, we need to up our game – enhance our proposition and be skilled in digital solutioning and design thinking to help them achieve their aspirations for now and beyond.”

IBF Fellow (2023), Corporate Banking

Christie Chu Yean Ping

Head, Emerging Business & Commercial Banking Cash, OCBC

Biography

Christie joined OCBC as its Head of Programme Management & Marketing in 2005 and responsible for developing, commercialising and managing EmB’s products and programmes. She was also in charge of the marketing function for Global Commercial Banking.

She was appointed Head of Emerging Business International in 2014 to establish a platform to strengthen our regional capabilities and performance across our core markets in Hong Kong, Indonesia, China and Malaysia.

She was appointed Head of Emerging Business Singapore in Feb 2017. She will oversees the continue development of financing solutions and new services to the SME space.

She works closely with Enterprise Singapore to provide inputs on numerous SME funding initiatives.

The bank now serves over 300,000 SME customers in the region. OCBC's global presence helps expanding business to move overseas and overseas company expanding into the region. The Bank is recognized as an award winning SME Bank in the region for its constant innovation using the “Walk with the Customer” concept.

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